Become the answer AIs cite, not just another link
More and more customers ask ChatGPT, Gemini or Perplexity before even opening Google. We structure your content, your data and your presence so it's your name that comes out.
In one sentence
What is GEO?
GEO (Generative Engine Optimization) is the set of practices that make content identifiable, structured and citable by AI engines — ChatGPT, Gemini, Perplexity, Copilot. Unlike classic SEO, the goal isn't to rank well, it's to be quoted verbatim in the generated answer.
Classic SEO vs GEO
Two complementary approaches, not competing ones.
| SEO | GEO | |
|---|---|---|
| Goal | Rank well | Be cited in the answer |
| Surface | List of links | AI-written answer |
| Click | The user chooses | The AI chooses for them |
| Trust | Position | Direct recommendation |
Our framework
Three levers, one goal: get picked up
Based on the Princeton GEO study (KDD 2024) and ongoing analysis of AI engines.
Structure
Extractable content: direct 40-60 word answers, comparison tables, FAQ blocks, clear lists — what an AI can quote as-is.
Authority
Cited sources, precise figures, expert tone. Content that cites its sources gains up to 40% more visibility in AI answers.
Presence
Schema.org, an llms.txt file, robots.txt that allows AI bots (GPTBot, ClaudeBot, PerplexityBot) — being physically readable by AI engines.
How we work
Our 6-step GEO method
The same method we apply on our own site.
Visibility audit
We test your key queries on ChatGPT, Gemini and Perplexity: are you cited, and who replaces you?
Content structuring
Direct answers at the top of the page, comparison tables, natural-language FAQ.
Structured data
Schema.org (FAQ, Article, Organization), an up-to-date llms.txt file, robots.txt that allows AI bots.
Brand consistency
Same name, address and description everywhere: site, business listings, directories, socials.
Trust signals
Customer reviews, external citations, presence on the sources AIs already read.
Monthly tracking
We retest your queries every month and adjust — GEO is never set and forget.
Proof by demonstration
We apply our own method, in public
helyosglobal.com is itself optimized using this method: an up-to-date llms.txt file, complete structured data, content built to directly answer questions. We don't sell a theory we wouldn't apply ourselves.
Read our reference article on GEOPricing
Three ways to get started
GEO visibility audit
€490
A full picture: are you cited today, by whom, and why not you.
GEO setup
€1,490
Full site structuring: content, structured data, brand consistency.
Monthly GEO management
€690/month
Ongoing tracking, monthly testing and adjustments.
Frequently asked questions
Does GEO replace SEO?
No, it complements it. Clear, structured content performs in both Google and AI answers. We optimize for both at once.
How long until results show?
AIs reindex the web continuously: well-structured content can be cited within weeks, far faster than a traditional SEO ranking.
How do I know if an AI already cites me?
Ask it your market's questions directly ("which provider for…") and see if your name appears. It's the simplest way to measure your generative visibility.
Does GEO work for a small local business?
Yes, and often faster: fewer competitors are GEO-optimized for local queries, so there's an easier spot to take.
Ready to become the cited answer?
We start with a free 15-minute audit to see where you stand.
Request my GEO audit