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HelyOs Global
Resources

Guides and methods from our team.

Long-form, practical writing on the web, SEO, AI automation and video — from the people who actually do the work.

SEO· 4 min read

GEO: how to get cited by ChatGPT and AI (the new SEO)

More and more people ask ChatGPT, Gemini or Perplexity instead of Google. Here's how to make your business THE answer the AIs cite — Generative Engine Optimization, made practical.

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How to create a website that converts in 2026: the complete guide
Web· 3 min read

How to create a website that converts in 2026: the complete guide

Structure, speed, copywriting, social proof, SEO and conversion funnel: the complete method to turn your website into a customer-generating machine.

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Local SEO for small businesses & SMEs: a step-by-step guide
SEO· 2 min read

Local SEO for small businesses & SMEs: a step-by-step guide

Google Business Profile, local keywords, reviews, citations and city pages: the complete method to be found near you.

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AI agents in business: understand and deploy (complete guide)
AI & Automation· 2 min read

AI agents in business: understand and deploy (complete guide)

What an AI agent is, how it differs from a chatbot, and how to deploy one in your business — from use case to production.

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Automating your emails with AI: a step-by-step tutorial
AI & Automation· 2 min read

Automating your emails with AI: a step-by-step tutorial

Sorting, replies, follow-ups and tracking: a concrete tutorial to automate your inbox with AI and reclaim hours every week.

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How much does a professional website cost in 2026?
Web· 2 min read

How much does a professional website cost in 2026?

Price ranges by type of site, what makes the cost vary, and how to avoid nasty surprises. A transparent guide.

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Next.js or WordPress: which to choose for your site?
Web· 2 min read

Next.js or WordPress: which to choose for your site?

Performance, SEO, security, cost and autonomy: an honest comparison between Next.js and WordPress to choose the right technology for your project.

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10 AI automations that save 10 hours per week
AI & Automation· 2 min read

10 AI automations that save 10 hours per week

Ten concrete automations — emails, quotes, social media, reporting, follow-ups — to set up and reclaim a full day of work every week.

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Writing e-commerce product pages that sell
Web· 2 min read

Writing e-commerce product pages that sell

Structure, benefits, proof, SEO and photos: the method to turn your product pages into silent salespeople that convert.

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The conversion funnel explained simply (+ tutorial)
Strategy· 2 min read

The conversion funnel explained simply (+ tutorial)

Understand the stages of the conversion funnel (TOFU, MOFU, BOFU), spot the leaks and plug them. A concrete guide with examples.

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Creating a professional video clip: from idea to edit
Video· 2 min read

Creating a professional video clip: from idea to edit

Pre-production, shooting, editing, color grading and distribution: the complete process to produce a video clip that makes an impact, even on a controlled budget.

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AI-assisted advertising: a practical guide
Video· 2 min read

AI-assisted advertising: a practical guide

Generate ad visuals and videos with AI, spin out endless variations and test to find the winning creatives. A concrete guide.

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Nailing the SEO of a multilingual site (hreflang & co.)
SEO· 2 min read

Nailing the SEO of a multilingual site (hreflang & co.)

URL structure, hreflang tags, localised content and pitfalls to avoid: the guide to ranking a site in several languages without penalising yourself.

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Chatbot or AI agent: differences and use cases
AI & Automation· 2 min read

Chatbot or AI agent: differences and use cases

Understand what separates a chatbot from a true AI agent, and know which to choose for your needs — with concrete examples.

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Web3 for businesses: where to start
Web· 2 min read

Web3 for businesses: where to start

Beyond the buzz, concrete Web3 use cases for businesses: tokenised loyalty, authenticity, payments. A pragmatic, hype-free guide.

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Core Web Vitals: optimizing your site's speed (tutorial)
SEO· 2 min read

Core Web Vitals: optimizing your site's speed (tutorial)

LCP, INP, CLS explained simply, plus a concrete optimization tutorial: images, fonts, code and hosting. For a fast, better-ranked site.

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Creating an automated welcome email sequence
AI & Automation· 2 min read

Creating an automated welcome email sequence

The welcome sequence is the most-read email from your brand. Here's how to build one, email by email, to convert your new contacts.

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Brand visual identity: the complete guide
Video· 2 min read

Brand visual identity: the complete guide

Logo, colors, typography, guidelines and applications: how to build a consistent, memorable visual identity that inspires trust.

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Qualifying your leads automatically with AI
AI & Automation· 2 min read

Qualifying your leads automatically with AI

Stop wasting time on the wrong prospects. Here's how AI scores, enriches and prioritises your leads automatically, with a concrete method.

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Measuring your website's ROI: KPIs and tools
Strategy· 2 min read

Measuring your website's ROI: KPIs and tools

Which metrics should you track to know whether your site really pays off? Traffic, conversion, acquisition cost, customer value: the guide to the KPIs that matter.

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